I think that they have learned from the mistakes made by Hamilton Toys.  Though there never was a comparison to the 2 companies.
 
Clue me in:  is the Fashion Royalty line Integrity's high-end collectible doll line?  Also, is there an online list for the Integrity fashion dolls or is the CandiChat List the closest thing to that kind of discussion forum for Integrity fashion dolls?  Thanks, pat
----- Original Message -----
From: doll4man@webtv.net
To: pat brown
Cc: candichat@dolls.de
Sent: Sunday, October 19, 2003 2:38 PM
Subject: Re: Integrity Play Line

Hello,
INtegrity I think mainly depends on dealers for their sales, They have
done QUITE WELL with dealer sales and most lines do eventually sell out
thru their exclusive dealers.
I dont think INtegrity realy depends on marketing anything thru WalMart
or Kmart or whatever retail stores sell their product!!
I do think Integrity has a very good marketing strategy or they wouldnt
have been in business now fofr if I am correct almost 10 years.
Their sale have consistently gone UP with the new additions to the
playline and of course the new Fashion ROyalty dolls which have gone
thru the roof with sales!!
I dont think Integrity has anything to worry about with their business.
PLUS they have consistently BETTER customer service than Mattel of
without a doubt Hamilton toys EVER could hope to have!
ttys
Kevin

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