Hi all, just some extra, probably pointless, info. Integrity, according to the D&B Database, is not a public company: There database reports the following: Company Name(s): Integrity Toys, Inc Street Address: 39 Jewett Ave 2 City: Jersey City State/Province: NJ ZIP Code: 07304 County: Hudson Phone Number: (201) 434-3760 Sales: $1,000,000 U.S Employees Here: 7 Location Type: Single Location Line Of Business: MFG TOYS, DOLLS, EXCEPT STUFFED TOY ANIMALS CEO: Mr Percy Newsum, President Executive Biographies: PERCY NEWSUM YEAR OF BIRTH: 1957 |BUSINESS OWNERSHIP: Started this business 1995 INDUSTRY EXPERIENCE: Empoyed with Olmeck Toys Inc, Richmond, VA as Vice President of Operations OCCUPATIONAL BACKGROUND: Plant Manager of Berbice Mining Co, Guyana. Robin
Pat Brown nqsqurtz@staffnet.com wrote: I don't think Integrity is public, either. It's just as well it's not because then there are all the headaches of catering to stockholders.
It appears to me that Integrity is the like the Little Toy Company That Could...could give Mattel a run for its shelf space. It'll take awhile, but I'm so one hundred percent positive of the artistic vision that Jason provides the fashion doll line, that I would put money on the upcoming lines attracting interest beyond independent dealers. As long as Integrity sticks with its steady-as-you-go approach to marketing its fashion doll line and supporting Jason's creativity, I think that within 7 years Integrity's higher-end fashion dolls will be readily available at all TRUs. I'm not sure Walmart will ever get with Integrity because Walmart affiliates itself with companies that can sell in gargantuan volume. Mattel can do that. I wouldn't know or speculate that Integrity would ever want to be in that arena.
It's totally fascinating to me to watch where Candi began and to now, the doll's managed care by Integrity and Integrity's growing presence, generally, in the fashion doll market. Is anyone writing all these events down for posterity? Would collectors of Candi or other non-Mattel fashion dolls truly appreciate this journey? Pat ----- Original Message ----- From: To: Sent: Thursday, January 24, 2002 10:36 AM Subject: Re: Integrity playline in stores - reply
I hear stories like Melissa's all the time from people across the US.
Either
the dolls don't appear at all, or, only certain ones appear and sometimes only briefly. The problem with these occurrences doesn't lay at
Integrity's
doorstep. It is the store buyers who determine the quantity that will be purchased and the distribution. I keep thinking that if the dolls consistently sell out that the numbers the buyers order will increase. Of course, I'm sure that economic factors effect the money the chains may
budget
towards a certain manufacturer. I'm not privy to the inside information a buyer for a large chain is working with.
Perhaps talking to a manager of a store you frequent in your area with a small representation of the dolls requesting more variety would be appropriate. This could be followed up with a letter to corporate headquarters with the same request. If enough requests are received, the company may respond with increased selection. I'm sure Integrity would be happy to increase their sales, LOL!
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